Love Goes is the third studio album by English singer and songwriter Sam Smith. It was released on 30 October 2020 through Capitol Records. The album was originally titled To Die For and was due for release in June 2020 but was delayed due to the COVID-19 pandemic. Smith also felt it was insensitive to use the word “die” due to what many people were going through.
In an interview with Zach Sang in October 2019, Smith confirmed that their third album would be released in 2020, and said it will feature “fewer ballads and plenty of poppier tracks” than their previous albums, which they called an “acoustic-y, soulful version of pop music”. Smith went on to explain that the reception to their recent songs had “almost given me permission to kinda do what I’ve always dreamed of doing but I was always scared to do, which is pop music.” Smith described the album as their “first proper heartbreak album”. In an interview with Apple Music’s Zane Lowe, Smith said
“I’d say [this was] the first proper time I’ve been actually heartbroken. That feeling of they’re gone, you can’t sleep, the really, really bad feeling. The others were the idea of it and it was pure unrequited love. This, I would like to say that we loved each other. So, I definitely, definitely loved him. So yeah, it was proper.”
— Smith speaking to Zane Lowe.
Smith opened a pop-up store in Soho, London named after the album in February 2020 before the release of the single “To Die For”